8 project guides

Start with what the line has to do.

Explainers, hooks, support, story work, updates, offers, quiet reads, and trailers. Each page has a small test built around that one job.

Use case

Faceless YouTube explainer voice

Longer scripts give a weak voice nowhere to hide. I would start with these three.

Use case

The first 12 seconds are enough to tell whether the pace works.

Use case

Use one real instruction from the product. That tells you more than a demo sentence.

Use case

For a story where place and mood matter as much as the facts.

Use case

Names, dates, and the actual update should survive the first listen.

Use case

The hook can be loud. The explanation still has to sound like a person.

Use case

Test this quietly, on the device the listener will actually use.

Use case

Run the reveal with no score under it. You will know fast.

Just browsing?

They sort the list into a few broad jobs.