Project note

Sales demos and creator offers

The hook can be loud. The explanation still has to sound like a person.

Three different jobs

The clip can change gears.

One voice can do the whole clip. This is just how I would split the test.

Open

One concrete promise. No throat-clearing.

Snap can open the clip with a hard first beat.

0:08

Explain

Say what it is and why the viewer should care.

Reel can explain the offer without sounding like a trailer.

0:08

Show

Slow down when the viewer needs to follow an action.

Dexter can slow down for the part where somebody has to do something.

0:08

Small export

Watch that cut without captions. If the promise lands but the action does not, rewrite the handoff before making the rest.

Keep the ID next to the cut you approved.