Intent guides

Start with what the script needs to do.

Do not start with a generic adjective. Start with the listener, the cut, the pace, and the job in front of the voice.

Short-form hooks and explainers

For a script that has seconds to establish movement, clarity, and a reason to stay.

For ideas that need a stronger center of gravity, from explainers to long-form narrative.

For instructions that should land cleanly without giving up a human, composed read.

For material where the texture of the read is part of the world you are building.