Project note

Short-form hook voice

The first 12 seconds are enough to tell whether the pace works.

Twelve seconds

Run one first sentence three times.

Keep the visual off for the first listen. You are testing whether the premise lands, not whether captions can rescue it.

The reads

Short-form

Jett moves quickly without turning every word into a shout.

If the line crowds, remove a clause.

0:10

Short-form

Pulse feels more like a quick social update than an announcer read.

Put the actual claim in the first sentence.

0:09

Short-form

Snap has the hardest first beat of the three.

I would not hold that same intensity for the whole clip.

0:08

Verdict

If the premise is fuzzy with the screen down, the hook is not done.

Save the ID beside the hook you tested.